"The next and much bigger piece [of the business] is microtransactions within games," he revealed. "We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be, and consumers are enjoying and embracing that way of the business."
It's a shame, because the game itself could be great. It features some of the most impressive mobile graphics we've ever seen, the list of cars and courses is endless, and the way it integrates your friends' lap times into your races for a pseudo-multiplayer experience makes it all the more immersive. The problem is that it all just feels so cheapened by the business model; while it's possible to play the game a little each day without forking out money ... the constant nagging for cash grates.
There's a good game somewhere within Real Racing 3 - and there are plenty of free-to-play games that prove this model can work successfully while respecting the player. Firemonkeys, and perhaps more pertinently EA, have got that balance horribly, horribly wrong, to an extent where the business model becomes the game - with gut-wrenching results.