lowbrowculture

collects stories and ideas from John Kelly

Apple Ireland

Apple are famous for sweating the small stuff. They pay attention to the tiniest details, the things that hardly anyone notices but make a huge difference to a user’s experience of their product.

Apple Ireland, on the other hand, appear to be a bunch of goddamn clowns. This could be a larger blog post about what it’s like to be an Apple consumer in Ireland (other possible topics: no TV shows in iTunes store, no visual voicemail on the iPhone etc. etc.), but let’s just limit it to one thing: the film section of the iTunes store

One of the things I really like about the film section of the iTunes store is the ‘themed’ bundles. For example, during fashion week, they had a sale on 25 films about fashion. Now it’s Halloween and they’re doing a sale on 25 horror films.

Click into this and you’ll get this list of films:

Can you spot the obvious mistake? That’s right, in this list of 25 horror films, there are only 24 films.

If you change iTunes store to United Kingdom, you’re presented with the full list of films. Apparently, we’re not getting Cabin in the Woods as part of this sale although it’s still available in the Irish iTunes store for €16.99

But the fuckery doesn’t stop there! Even in the Irish store, you can see that The Blair Witch Project is in the €6.99 sale. Except when you click into it…

(Again, in the UK store, this film is listed at the ‘sale’ price.)

Apple Ireland have definitely adopted the Irish attitude of “Ah sure it’ll be grand”. I’m just not sure how well this works with Apple’s overall reputation as a company that sweats the small stuff.