In honour of today's Macworld keynote (hoping for: iTV, Leopard release date), here's a blast from the past: Wired's 1997 article "101 Ways to Save Apple".
Some of these are deliberately off the wall, but some of them have been adopted by 'new' Apple. For example:
**98. Testimonials.** Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.
So Wired is indirectly responsible for Ellen Feiss?