lowbrowculture

collects stories and ideas from John Kelly

JCB Song made it to Number 1

You know, it might be a bit hokey, but I’m so glad that the JCB song from Nizlopi is number one in the UK charts the weekend before Christmas. It really shows the power of viral marketing - so many people have sent me the link to the video over the past few months - and now it’s finally made it to the top of the charts. I don’t know if it was the well-deserved success, the amazingly touching song or the fact that I’m a complete pussy, or some combination of these, but I genuinely got teary when I saw them on Top of the Pops.

And it’s keeping the Crazy Frog off the top, so that’s another reason to celebrate.