House of Cards Against Humanity

Netflix teamed up with the Cards Against Humanity guys to promote the second season of House of Cards. We’ve already seen how CAH have a habit of thumbing their nose at the established way of doing business, so how did this work out? Predictably. Here’s how CAH introduced this new pack:

Last month, someone in the Netflix marketing department had an epiphany: House of Cards andCards Against Humanity both contain the word “cards.” When we got a phone call from Netflix, we enthusiastically agreed that the two products indeed contain the word “cards.”

You know how Cards Against Humanity works, right? It’s sort of like Apples to Apples. The black cards have sentences with blanks in them and the white cards have potential answers for those blanks. In the House of Cards set, the first black card says “I can’t believe Netflix is using to promote House of Cards.”

https://twitter.com/MaxTemkin/status/434063801567031296

https://twitter.com/MaxTemkin/status/434063968370323458

I don’t think Cards Against Humanity will be getting a call from Netflix again any time soon.

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A collection of the people one player meets in Day Z. This is exactly what I love about these sandbox online games - the stories that come out of them are fascinating.

Noel Gallagher reviews Oasis videos and hates them all »

I’ve never much liked their music, but I’ve always admired Noel Gallagher for his glorious, foul-mouthed candour. I love that he can even apply this to his own work.

Smithsonian - "You Can Get Placebo Sleep" »

Interesting. I’ve been getting really spotty sleep for the last couple of months, and I’ve noticed that any time I’m much worse any time I think got bad sleep, even if my sleepcycle tells me otherwise.

Sneaky Cards »

Real-world ‘quest’ cards, where almost everything is designed to brighten someone’s day, or at least make it more interesting. The multiplayer aspect almost turns it into a card-based ARG.

Netflix's dumbed-down algorithms »

Felix Salmon has a great write-up on the recent changes to Netflix’s recommendation scheme. Basically, Netflix is a victim of its own success.