Life Imitating Art Imitating Life
Is it just me, or are modern ads starting to resemble the kind of ads we see coming out of Sterling-Cooper-Draper-Pryce on Mad Men? Pretty soon, the only way you’re going to tell an ad is current is the presence of a URL.
I can’t decide if this is a bad thing. I love these hand-drawn technicolor illustrations, but I don’t know if they work for everything. It’s a bit of a double-edged sword. For a beer, it works because the ad is aspirational, it makes me want to be a part of that scene. For a sports equipment company, it just makes me wonder if your company is still in business.