What the idealized iPhone user and the idealized Gmail user shared was a perfect executive-functioning system: Every time they picked up their phone or opened their web browser, they knew exactly what they wanted to do, got it done with a calm single-mindedness, and then closed their device. This dream illuminated Inbox Zero and Kinfolk and minimalist writing apps. It didn’t work. What we got instead was Inbox Infinity and the algorithmic timeline. Each of us became a wanderer in a sea of content. Each of us adopted the tacit—but still shameful—assumption that we are just treading water, that the clock is always running, and that the work will never end.
This might be one of the best essays on technology (and my favourite topics: the internet that was and the internet that could have been) that I’ve ever read.