A few months ago, someone spotted that Brown Bag Film’s “Bears” Lotto campaign looked suspiciously like Matt Everitt’s Ricky Gervais Bears. The thread on CreativeIreland.com has some interesting discussion, including a couple of posts by Matt Everitt himself, saying
I was told about this and after watching the ad (and falling off my chair) and emailed Brown Bag who of course denied that they would ever do such a thing and said that they could’nt see any similarities.
What can I do?
Not a lot.
Brown Bag Films defended their position by suggesting that Bears3 are “obscure” and hadn’t been broadcast.
How similar are they? You can make up your own mind
Matt Everitt’s Bears3
Brown Bag’s Lotto Ad
Now we have a similar situation. The new Argus Car Hire advert from Brown Bag Films looks suspiciously like the terrific opening title sequence from Steven Spielberg’s “Catch Me If You Can”. Hardly something they can claim as “obscure”.
Can you see any similarities?